Everyone is talking about how transformative AI is, but the information is very piecemeal.
There are tons of app-focused listicles or cool tricks for Chat GPT - but if you’re like me, you don’t have time to go LOOKING for ways to put apps to work. You have business problems to solve.
I hadn’t yet seen anyone take a comprehensive look at the business of marketing, breaking it down into the fundamental jobs to be done, and creating practical guidance for marketers on incorporating AI into their daily work in each area (where it’s even possible).
So that’s what set out to do. I created an Airtable Base to document all the use cases I’ve identified so far, and I’ll keep adding to it as time allows.
How is this different?
The main thing that makes it special is that it starts with marketing use cases - rather than with tools - and identifies where AI can help with each one.
It then looks at some apps that can support each use case and provides an analysis of both potential feasibility as well as potential impact.
Not every use case is a great fit for AI, and identifying where to apply this technology is just as important as knowing how to do it. So consider it an opinionated guide.
To start with there are ~35 use cases and over 40 apps, and to be honest I could have kept going, but I do have a day job. 😉
It’s a v1, and I hope to keep it updated over time.
Suggestions Welcome
I’ve certainly missed many things, so if you have suggestions for additional use cases, types of AI activities, or noteworthy apps that should be added, feel free to comment on this post or send me an email (justin at revops dot fm).
Note, I’m not aiming to make this a comprehensive guide to every AI tool out there. I aimed only to include a representative sample of the best apps for each use case. But I’ll happily add something that’s unique and valuable.
Stay Tuned for the AI Episode
I’ve also recorded a feature episode focused on AI, with deeper analysis and commentary on the marketing use cases that have me most excited, where I think AI is less appropriate, and my outlook on AI in general.
Edit: it’s live!